I have to give props to Paul Mitchell Hair Care.
A long timer in the industry and still privately owned. This company has never tested it products on animals! Now with everyone doing trade in China, they require lab animal testing. ( I will not comment to stay politically correct!) Sadly, many American companies that want in on the Chinese market, started testing on lab animals again. Paul Mitchell refuses to sell his products in China because he will not compromise his ethics on lab animal testing!
Most professional hair products are sold through distributorships. Many of these local privately owned distributorships are being bought up by Salon Centric. Salon Centric is owned by the L'Oreal Corporation. We all well know L'Oreal does horrible and painful lab tests on animals for no good reason. With that being said, Paul Mitchell Corporation pulled all it's products from these distributors which Salon Centric bought. My hats off to you Paul Mitchell Corporation!
I had thought about carrying the Paul Mitchell line. But as responsible as the company is in the fight against lab animal testing, they forgot the human side of the equation. Their products contain alot of harmful petrochemicals that are so damaging to human health and the environment.
For these reasons I chose Shear Miracle Organics. A very ethical company that is sold through private distributorship, vegan, organic and petrochemical free. And they are certified cruelty free.
Please choose wisely and responsibly. Make your dollar your vote!